Boost Your Amazon Prime Day Sales with These Logistics Strategies

Amazon Prime Day has become one of the biggest shopping events globally since its launch in 2015. Last year, over 300 million items were sold during the event, resulting in $14.2 billion in revenue. As Prime Day 2025 approaches, participating businesses must prepare for the expected surge in demand. In this article, we examine the significance of Prime Day and offer key strategies for achieving success.

Amazon Prime Day: Why Is It Important?

Amazon Prime Day is an annual shopping event launched on July 15, 2015, to celebrate Amazon's 20th birthday and reward its Prime members with exclusive deals. Initially a 24-hour event spanning nine countries, it has since expanded globally and grown in duration and scale. The inaugural Prime Day 2015 featured more deals than Black Friday 2014 and saw 34.4 million items ordered across Prime-eligible countries, with 398 items ordered per second.

Over the years, Prime Day has evolved into a significant global retail event, with each year surpassing the previous one in terms of sales and participation. In 2024, Prime members purchased more than 300 million items across 23 countries and generated $14.2 billion in sales worldwide, marking the largest Prime Day event in Amazon’s history. The event has also provided a substantial boost to small and medium-sized businesses, with many sellers experiencing significant sales growth.

Prime Day 2025 will take place on July 8-11. This year, the event has been extended to four days for the first time in its history, allowing the company and sellers to generate even more revenue. 

An extended event will ensure that Amazon Prime Day remains one of the biggest shopping events of the summer. Therefore, we have prepared an extensive list of strategies to help you prepare your logistics in advance.

Source: CNBC

Strategies for Success

1. Understand the Demand Surge

Before anything else, it’s crucial to anticipate the surge in demand. Amazon Prime Day brings millions of shoppers, and understanding the increased demand for your products can help you plan your logistics accordingly.

• Analyse historical data. Look at sales trends from previous years. Analyse your best-selling products during Prime Day and identify any patterns that may influence your inventory and fulfilment needs. Additionally, review the top-selling items in the U.S. over the last year to gain a broader understanding of the market.

  
  

• Forecast demand. Leverage historical data, industry trends, and sales forecasts to predict demand for each of your product categories. It will enable you to avoid both understocking and overstocking.

 

2. Optimise Inventory Management

To succeed during Amazon Prime Day, having the right products readily available is crucial. Your logistics strategy must prioritise effective inventory management to prevent stockouts and delays.

• Stock up early. Take proactive steps by ordering inventory well in advance. Work closely with suppliers to ensure they can accommodate your anticipated surge in demand. Amazon strongly recommends shipping inventory to fulfilment centres a minimum of 60 days before Prime Day to maximise readiness. Although now it's mid-June, you still have time.

  
  

• Leverage Amazon FBA. Make the most of Amazon’s FBA (Fulfillment by Amazon) service to simplify your logistics. It will ensure prompt and efficient order fulfilment, enabling you to focus on growing your business while minimising the challenges of shipping and returns.

  
  

• Monitor inventory levels. Utilise Amazon’s comprehensive inventory tools to keep a close eye on stock levels in real time. Set up alerts to notify you when inventory levels drop below critical thresholds, ensuring you stay ahead of demand and maintain customer satisfaction.

3. Ensure Efficient Shipping

With hundreds of orders expected to come in, the efficiency of your shipping process will be crucial for your success on Prime Day. Here’s what you can do to prepare.

• Pre-schedule shipments. If you’re fulfilling orders on your own, make sure to schedule your shipments in advance to ensure timely delivery. Consider partnering with reliable carriers that can manage the increased volume.

  
  

• Choose the right shipping methods. Depending on your customer base, offer a variety of shipping options, such as free shipping, expedited shipping, and same-day delivery, to provide flexibility and convenience.

  
  

• Plan for delivery delays. Anticipate potential delays by clearly communicating estimated delivery dates on your product pages. Being transparent will help manage customer expectations and reduce the likelihood of complaints.

4. Enhance Your Packaging Process

While packaging may seem like a minor detail, it becomes critical during the high volume of orders generated by Prime Day. Here are some key tactics to streamline your packaging process.

• Automate packaging. If feasible, implement automated packing systems as it will expedite the process and minimise the risk of human error, potentially reducing labour costs and improving turnaround times. Although it might be too late to get it right for July, we believe that Prime Day is not going away for many years to come.

  
  

• Eco-friendly packaging. With many customers increasingly concerned about sustainability, using recyclable and eco-friendly packaging materials can help you appeal to this environmentally conscious segment of your audience. If you’re in the European Union, consider the future and gradually switch to more eco-friendly packaging to comply with the new EU Packaging and Packaging Waste Regulation (PPWR) in advance.

• Ensure packaging durability. It's essential to check that your packaging can withstand the stress of shipping. Durable packaging helps protect products from damage during transit.

5. Prepare for Returns Management

Returns are a common occurrence, especially during major sales events like Prime Day. By preparing for returns in advance, you can streamline the process and minimise disruptions to your operations.

• Establish a return process. Clearly define your return policies and communicate them effectively. Ensure you have a system in place to handle returns promptly and efficiently.

  
  

• Utilise Amazon’s returns service. If you are using Amazon FBA, they can handle returns on your behalf. This service can save you time and reduce the workload on your customer service team.

  
  

• Optimise reverse logistics. Ensure your team is ready to manage reverse logistics effectively, processing returned items promptly and replenishing stock without unnecessary delays.

6. Communicate with Suppliers & Fulfilment Centres

The increased volume during Prime Day can strain your supply chain, leading to potential delays. Clear and consistent communication with your suppliers and fulfilment partners is essential for effective management.

• Coordinate with suppliers. Ensure your suppliers are aware of the increased demand and have contingency plans in place to address any potential delays.

  
  

• Monitor the fulfilment centre performance. Maintain regular contact with your fulfilment centres to track inventory levels and ensure that orders are processed smoothly and efficiently.

7. Have a Contingency Plan

Regardless of how much planning you do, things can still go wrong. Having a contingency plan in place ensures that you're prepared for unexpected issues such as shipping delays, stockouts, or customer service challenges.

• Prepare for stockouts. It's essential to have backup suppliers and fulfilment options ready to replenish stock when needed quickly. Utilising Amazon FBA can be beneficial, but additional suppliers can provide you with greater flexibility. If you need advice, contact KATA Global Logistics to discover the best possible options.

  
  

• Manage customer service expectations. Anticipate a surge in customer inquiries and complaints. Be prepared to address issues related to delivery delays, missing items, or incorrect products.

  
  

• Consider additional staff. During peak periods, hiring temporary staff can help manage the increased workload in both your warehouse and customer service teams.

8. Monitor Real-time Analytics

Once Prime Day begins, it is essential to have real-time visibility into your logistics operations. Utilising analytics tools to monitor inventory levels, shipping status, and order fulfilment will help you stay organised and efficient.

• Track shipment progress. Always keep track of your shipments, as this allows you to identify and resolve potential issues before they impact your customers.

• Monitor sales data. Accessing real-time sales data enables you to quickly adjust your strategies, whether that means reallocating inventory between fulfilment centres or prioritising fast-selling products.

Source: GOFBA Hub

KATA Global Logistics: Your Trusted Success Partner

Preparing for Amazon Prime Day can be challenging, but success depends on careful planning and effective logistics management. By anticipating demand, optimising inventory, and streamlining shipping and return processes, businesses can position themselves for success during this important event.

As one of the biggest shopping events approaches, partnering with a trusted logistics provider, such as KATA Global Logistics, can help your business overcome challenges and gain a competitive advantage. With extensive experience in international shipping and a deep understanding of customs processes, KATA provides tailored solutions to optimise your supply chain. Whether you are a small, medium, or large business, KATA ensures that shipments are managed efficiently.

Contact KATA today to learn how you can optimise your logistics strategy!